{"id":31430,"date":"2022-03-11T15:18:56","date_gmt":"2022-03-11T15:18:56","guid":{"rendered":"https:\/\/www.casinosonline.com\/?p=31430"},"modified":"2022-03-11T15:18:56","modified_gmt":"2022-03-11T15:18:56","slug":"888-holdings-launches-global-made-to-play-brand","status":"publish","type":"post","link":"https:\/\/www.casinosonline.com\/casino-news\/888-holdings-launches-global-made-to-play-brand\/","title":{"rendered":"888 Holdings Launches Global \u2018Made to Play\u2019 Brand"},"content":{"rendered":"
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888 has launched its first global \u2018master\u2019 brand. The global brand unites 888casino<\/a>, 888sport, and 888poker under the single brand name: Made to Play.<\/p>\n The group believes brand unification will provide a stronger and more consistent marketing position. Thus, making the business attract more potential customers. The online operator hopes this launch of its associated multi-channel campaign will grow awareness of its move towards brand cohesion. The campaign includes 60 and 30-second adverts which will run across UK TV, social, and VOD channels for five weeks.<\/p>\n The company states how the advertisement campaign has an aim to \u2018take viewers into the dynamic and colourful world of 888 players and the reasons why they play.\u2019<\/p>\n Another aim of the 888 Holdings campaign launch is to help the company deliver consistent messaging. 888\u2019s Sivan Finn Shalev said: \u201cThe launch of our Made to Play master brand strategy is an important step for us. It combines each of the strong brands we have built over the years under a consistent message.\u201d She believes this message articulates what makes 888 stand out from the crowd and why their customers love playing with them.<\/p>\n In the coming months, other countries can expect the launch of the campaign. In addition, each 888 subsidiary brand will set in motion its own Made to Play campaigns post-summer. These campaigns will be supported by the same multi-channel formats employed for the current campaign.<\/p>\n Recently, 888 has been working on expanding its presence across newly regulated US<\/a> and Canadian<\/a> markets. Just last week, they have announced they have been granted an iGaming license in Ontario, Canada.<\/p>\n Moreover, this week, the company reported its full-year results for 2021. They have posted a year-on-year revenue of 15%.<\/p>\n","protected":false},"excerpt":{"rendered":" 888 has launched its first global \u2018master\u2019 brand. The global brand unites 888casino, 888sport, and 888poker under the single brand name: Made to Play. Made to Play The group believes brand unification will provide a stronger and more consistent marketing position. Thus, making the business attract more potential customers. The online operator hopes this launch […]<\/p>\n","protected":false},"author":5,"featured_media":31431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"yoast_head":"\nMade to Play<\/h2>\n
A Clear Message<\/h2>\n
Further Growth<\/h2>\n