{"id":31430,"date":"2022-03-11T15:18:56","date_gmt":"2022-03-11T15:18:56","guid":{"rendered":"https:\/\/www.casinosonline.com\/?p=31430"},"modified":"2022-03-11T15:18:56","modified_gmt":"2022-03-11T15:18:56","slug":"888-holdings-launches-global-made-to-play-brand","status":"publish","type":"post","link":"https:\/\/www.casinosonline.com\/casino-news\/888-holdings-launches-global-made-to-play-brand\/","title":{"rendered":"888 Holdings Launches Global \u2018Made to Play\u2019 Brand"},"content":{"rendered":"

\"888<\/p>\n

888 has launched its first global \u2018master\u2019 brand. The global brand unites 888casino<\/a>, 888sport, and 888poker under the single brand name: Made to Play.<\/p>\n

Made to Play<\/h2>\n

The group believes brand unification will provide a stronger and more consistent marketing position. Thus, making the business attract more potential customers. The online operator hopes this launch of its associated multi-channel campaign will grow awareness of its move towards brand cohesion. The campaign includes 60 and 30-second adverts which will run across UK TV, social, and VOD channels for five weeks.<\/p>\n

The company states how the advertisement campaign has an aim to \u2018take viewers into the dynamic and colourful world of 888 players and the reasons why they play.\u2019<\/p>\n

A Clear Message<\/h2>\n

Another aim of the 888 Holdings campaign launch is to help the company deliver consistent messaging. 888\u2019s Sivan Finn Shalev said: \u201cThe launch of our Made to Play master brand strategy is an important step for us. It combines each of the strong brands we have built over the years under a consistent message.\u201d She believes this message articulates what makes 888 stand out from the crowd and why their customers love playing with them.<\/p>\n

In the coming months, other countries can expect the launch of the campaign. In addition, each 888 subsidiary brand will set in motion its own Made to Play campaigns post-summer. These campaigns will be supported by the same multi-channel formats employed for the current campaign.<\/p>\n

Further Growth<\/h2>\n

Recently, 888 has been working on expanding its presence across newly regulated US<\/a> and Canadian<\/a> markets. Just last week, they have announced they have been granted an iGaming license in Ontario, Canada.<\/p>\n

Moreover, this week, the company reported its full-year results for 2021. They have posted a year-on-year revenue of 15%.<\/p>\n","protected":false},"excerpt":{"rendered":"

888 has launched its first global \u2018master\u2019 brand. The global brand unites 888casino, 888sport, and 888poker under the single brand name: Made to Play. Made to Play The group believes brand unification will provide a stronger and more consistent marketing position. Thus, making the business attract more potential customers. The online operator hopes this launch […]<\/p>\n","protected":false},"author":5,"featured_media":31431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"yoast_head":"\n888 Holding Announces Launch of Global Brand Made to Play<\/title>\n<meta name=\"description\" content=\"Leading operator 888 Holdings announces the launch of their \u2018Made to Play\u2019 brand that will see all their global brands under one name.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casinosonline.com\/casino-news\/888-holdings-launches-global-made-to-play-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"888 Holding Announces Launch of Global Brand Made to Play\" \/>\n<meta property=\"og:description\" content=\"Leading operator 888 Holdings announces the launch of their \u2018Made to Play\u2019 brand that will see all their global brands under one name.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casinosonline.com\/casino-news\/888-holdings-launches-global-made-to-play-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"World's Top Casino Site Directory \u25b7 Best Online Casinos 2023\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-11T15:18:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casinosonline.com\/wp-content\/uploads\/2022\/03\/Screenshot_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"827\" \/>\n\t<meta property=\"og:image:height\" content=\"276\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Staff Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Staff Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casinosonline.com\/casino-news\/888-holdings-launches-global-made-to-play-brand\/\",\"url\":\"https:\/\/www.casinosonline.com\/casino-news\/888-holdings-launches-global-made-to-play-brand\/\",\"name\":\"888 Holding Announces Launch of Global Brand Made to Play\",\"isPartOf\":{\"@id\":\"https:\/\/www.casinosonline.com\/#website\"},\"datePublished\":\"2022-03-11T15:18:56+00:00\",\"dateModified\":\"2022-03-11T15:18:56+00:00\",\"author\":{\"@id\":\"https:\/\/www.casinosonline.com\/#\/schema\/person\/b305f5aaf8b1c9266c97790edbf44678\"},\"description\":\"Leading operator 888 Holdings announces the launch of their \u2018Made to Play\u2019 brand that will see all their global brands under one name.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casinosonline.com\/casino-news\/888-holdings-launches-global-made-to-play-brand\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casinosonline.com\/casino-news\/888-holdings-launches-global-made-to-play-brand\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.casinosonline.com\/casino-news\/888-holdings-launches-global-made-to-play-brand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.casinosonline.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"888 Holdings Launches Global \u2018Made to Play\u2019 Brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.casinosonline.com\/#website\",\"url\":\"https:\/\/www.casinosonline.com\/\",\"name\":\"World's Top Casino Site Directory \u25b7 Best Online Casinos 2023\",\"description\":\"CasinosOnline #1 gambling guide \u27a0 TOP RATED casinos sites and bonuses 2019! Detalis about all casino games, software, languages & banking.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.casinosonline.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.casinosonline.com\/#\/schema\/person\/b305f5aaf8b1c9266c97790edbf44678\",\"name\":\"Staff Writer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casinosonline.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ac12751e43a547836dcb054719cc2696?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ac12751e43a547836dcb054719cc2696?s=96&d=mm&r=g\",\"caption\":\"Staff Writer\"},\"sameAs\":[\"https:\/\/www.casinosonline.com\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"888 Holding Announces Launch of Global Brand Made to Play","description":"Leading operator 888 Holdings announces the launch of their \u2018Made to Play\u2019 brand that will see all their global brands under one name.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.casinosonline.com\/casino-news\/888-holdings-launches-global-made-to-play-brand\/","og_locale":"en_US","og_type":"article","og_title":"888 Holding Announces Launch of Global Brand Made to Play","og_description":"Leading operator 888 Holdings announces the launch of their \u2018Made to Play\u2019 brand that will see all their global brands under one name.","og_url":"https:\/\/www.casinosonline.com\/casino-news\/888-holdings-launches-global-made-to-play-brand\/","og_site_name":"World's Top Casino Site Directory \u25b7 Best Online Casinos 2023","article_published_time":"2022-03-11T15:18:56+00:00","og_image":[{"width":827,"height":276,"url":"https:\/\/www.casinosonline.com\/wp-content\/uploads\/2022\/03\/Screenshot_2.jpg","type":"image\/jpeg"}],"author":"Staff Writer","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Staff Writer","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.casinosonline.com\/casino-news\/888-holdings-launches-global-made-to-play-brand\/","url":"https:\/\/www.casinosonline.com\/casino-news\/888-holdings-launches-global-made-to-play-brand\/","name":"888 Holding Announces Launch of Global Brand Made to Play","isPartOf":{"@id":"https:\/\/www.casinosonline.com\/#website"},"datePublished":"2022-03-11T15:18:56+00:00","dateModified":"2022-03-11T15:18:56+00:00","author":{"@id":"https:\/\/www.casinosonline.com\/#\/schema\/person\/b305f5aaf8b1c9266c97790edbf44678"},"description":"Leading operator 888 Holdings announces the launch of their \u2018Made to Play\u2019 brand that will see all their global brands under one name.","breadcrumb":{"@id":"https:\/\/www.casinosonline.com\/casino-news\/888-holdings-launches-global-made-to-play-brand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.casinosonline.com\/casino-news\/888-holdings-launches-global-made-to-play-brand\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.casinosonline.com\/casino-news\/888-holdings-launches-global-made-to-play-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.casinosonline.com\/"},{"@type":"ListItem","position":2,"name":"888 Holdings Launches Global \u2018Made to Play\u2019 Brand"}]},{"@type":"WebSite","@id":"https:\/\/www.casinosonline.com\/#website","url":"https:\/\/www.casinosonline.com\/","name":"World's Top Casino Site Directory \u25b7 Best Online Casinos 2023","description":"CasinosOnline #1 gambling guide \u27a0 TOP RATED casinos sites and bonuses 2019! 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